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Published: Dec 21, 2005 • References: web-japan.org
In response to the consumer desire to be able to enjoy the taste of freshly made sushi at home, a small company in Hokkaido has developed an original freezing technology and come up with products that are making mouths water around the country - and overseas, too. The firm launched the business, centered on mail order, about four years ago, and so far it has registered sales of 53,000 meals a month. A couple of years ago it entered the US market, where sushi is becoming increasingly popular, and orders from large supermarkets and others have been flooding in. Now the company plans to expand production to one million meals a month.