Stylish Nicola Formichetti and Another Man Magazine brave the jungle for the Autumn/Winter 2009 issue. Photographer Norbert Schoerner shot the military commando-inspired editorial that features men's fashions.
Formichetti mixed rugged looks from Marc Jacobs, D&G, Y-3 and Burberry Prorsum with chunky Dr Martens boots and various pieces from Arny & Navy to create a perfectly camouflaged look that is bound to standout on the streets.
Implications - Tight deadlines and hectic schedules of many individuals today means that they are often unable to find the time to travel long distances and encounter rugged countryside experiences. Products or services that can evoke similar sensations, thoughts or feelings will appeal to consumers who are unable to participate in an event or activity firsthand. Companies will benefit by providing consumers with things that are both unfamiliar and inaccessible.
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