The Nicky Minaj Pepsi commercial, is the latest celebrity endorsed advertisement by the soft drink brand. The clip is called ‘Now in a Moment,’ which is a perfect match with the songstress’s song called ‘Moment for Life.’
The minute and a half commercial plays off on the "Live for Now" slogan that the brand image encompasses. Soft drinks are commonly consumed beverages. Whether it be at a barbecue, picnic, party, or for those bummed-out Friday nights, whilst chowing down on some delicious pizza and chilling with some friends; that’s where the memories are made.
As Minaj’s song goes, "I wish that I could have this moment for life," is precisely what Pepsi encourages people to do, live for the moment, and cherish the memories made along the way. By correlating an experience with their Pepsi product, they are building a nostalgic experience.
Photo Credits: Picture 1 , Picture 2
Stats for Pop-Star Beverage Endorsements
Trending: Older & Chilly
Research: 156 clicks in 210 w
Interest: > 3 minutes
Concept: Pop-Star Beverage Endorsements
Related: 31 examples / 24 photos
Segment: Neutral, 12-55+
Comparison Set: 11 similar articles, including: interactive pepsi transit ads, 30 pepsi marketing tactics, and $100,000 jeweled pepsi can.
Unpublished - Title: Enhance
Pop-Star Beverage Endorsements
More Stats +/-
30 Pepsi Marketing Tactics
Interactive Pepsi Transit Ads
$100,000 Jeweled Pepsi Can
Social Soda Campaigns (UPDATE)
Super Bowl Marketing