The gist is that people submit Photoshopped images of other famous people, with Nic Cage's face instead of their own. Brilliant! Nic Cage is Everyone is pretty darn funny, and serves to remind us all that Nic Cage IS everyone.
Implications - Consumers enjoy seeing photograph manipulations because they offer consumers a source of humor, which they regularly require to alleviate stresses brought on by urban city living. Corporations may consider producing goods and offering services that alleviate consumer stress as the demand for such material is always high.