The Ngorongoro Crater Lodge is an eco-friendly choice for the travel that enjoys both luxury and the opportunity to reconnect with nature. The hotel actively attempts to reduce its waste and donates any leftover food to pig farms. This is definitely worth checking out if you have got the money.
Implications - Consumers are looking for unique experiences that stand out from the ordinary. The volcanic crater is an exciting experience that is unlike any other and that travelers will be tell stories about. Companies should consider how they can offer unique experience for their customers.