Brandon Hubschman's NFL Logo Series Transforms Classic Iconography
Jana Pijak — August 11, 2014 — Art & Design
References: behance.net & inspirefirst
Graphic designer Brandon Hubschman's NFL Logos series features 32 team logos that are redesigned as corporate companies. While the Minnesota Vikings iconography is blended with Nike's iconic checkmark symbol, the Pittsburgh Steelers are merged with Microsoft's floating windows logo.
Brandon Hubschman's NFL logo series is cleverly conceived and references a range of iconic team and corporate graphics. In addition to paying homage to Nike and Microsoft, the graphic designer's bold series also references the branding for Kentucky Fried Chicken, Lays potato chips and corner store chain 7-Eleven.
These artful typography illustrations merge familiar graphics together to create a series of memorable and iconic images. These images compare the power of a corporate logo with that of athletic team iconography and prove that both hold an equal status for North American audiences.
Brandon Hubschman's NFL logo series is cleverly conceived and references a range of iconic team and corporate graphics. In addition to paying homage to Nike and Microsoft, the graphic designer's bold series also references the branding for Kentucky Fried Chicken, Lays potato chips and corner store chain 7-Eleven.
These artful typography illustrations merge familiar graphics together to create a series of memorable and iconic images. These images compare the power of a corporate logo with that of athletic team iconography and prove that both hold an equal status for North American audiences.
Trend Themes
1. Athletic-corporate Logo Fusion - The trend of blending athletic team logos with corporate branding presents opportunities for disruptive innovation in creating unique merchandise and partnerships.
2. Iconography Mashup - The trend of merging familiar graphics from different industries opens up innovative possibilities for creating visually striking and memorable designs.
3. Equal Status of Logos - Recognizing the equal status of corporate and athletic logos presents opportunities for disruptive innovation in marketing campaigns that bridge the gap between the two industries.
Industry Implications
1. Graphic Design - The graphic design industry can explore opportunities to create logo mashup projects like Brandon Hubschman's NFL Logos series.
2. Merchandising - The merchandising industry can tap into the trend of blending athletic and corporate logos to create unique and appealing merchandise for sports fans.
3. Marketing and Advertising - The marketing and advertising industry can leverage the equal status of logos to develop campaigns that integrate both corporate and athletic branding, creating new and engaging experiences for audiences.
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