In a hilariously clever campaign, mobile breathalyzer company BacTRACK and beverage blog Vine Pair teamed up to rank each team in the league's NFL fans by level of intoxication.
On every Sunday of the first seven weeks of the 2015 NFL season, BacTRACK breathalyzed NFL fans at each game. The resulting ranking placed Buffalo NFL fans in first, with an average 0.076 blood alcohol content. A map ranking each team in the league's fans by BAC level can be found on the Vine Pair blog and BacTRACK's site.
This campaign was a great way to draw attention to BacTRACK, a mobile breathalyzer that lets anyone track their blood alcohol content using their smartphone. It offers engaging and interesting information -- as well as an opportunity for competition among team fans -- for NFL enthusiasts.
Fan Intoxication Maps
More Stats +/-
Captivating Fan Experiences
Sporty Football Pint Glasses
Football Streaming Sites
Football-Branded Beer Cans
Portable Documenting Breathalyzers