NFC Technology is a new process that allows users to gather more information on a subject, just by pointing and shooting with their phones. Marie Claire has seen a void in the market, where tech and the magazine industry can combine. In order to bridge that gap, they have started a plan to work in conjunction with Nuffield Health, which is a health care business.
When readers are looking at their monthly magazine, and they come across the ad for the health center, by utilizing the NFC technology, they will be taken to the company's website. Just a simple click from your phone will transfer you to another place and can provide you with deals from other retailers. Marie Claire is taking a major step towards technology-driven print, and consumers will recognize the possibilities while reading the magazine.
Stats for Technology-Driven Print Ads
Trending: Older & Average
Research: 1,390 clicks in 138 w
Interest: 0.6 minutes
Concept: NFC Technology
Related: 61 examples / 47 photos
Segment: Females, 12-55+
Comparison Set: 22 similar articles, including: hi-tech interactive hotels, hybrid smartphone camera concepts, and compact foldable keyboards.
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