Target's NextWorth Program Rewards Consumers with Gift Cards

By: Katherine Pendrill - May 24, 2016
References: target.nextworth & target
In order to incentivise consumers to recycle their old electronics, Target has teamed up with a company called NextWorth to launch its own trade-in program.

Target's trade-in initiative is run by a company called NextWorth, which pays consumers for their used electronics. To access the program, consumers simply go to a Target store or use the company's website to get a quote for their old electronics. The quoted amount will then be paid to the consumers in the form of a Target gift card after they have brought in or shipped their old gadget. While consumers can trade-in their items through NextWorth directly, the partnership with Target makes it easier for consumers who would rather exchange their items at a physical retail locations than ship them to the company.

Target's unique trade-in program incentivises consumers to trade in old electronics, while also maintaining business for the brand.