Next Glass Learns the Drinks You Like to Make Data-Driven Suggestions
Laura McQuarrie — November 29, 2014 — Tech
References: nextglass.co & digitalbuzzblog
When it comes to drinking, if you're someone who prefers to stick to a few tried-and-true favorites rather than branching out into new territory, the Next Glass app is a great system to consult.
Next Glass is data-driven and starts to develop a unique "taste profile" for you based off of your favorite beers and wines. To use the app to see how you might like a drink that's totally foreign to you, all you need to do is scan a wine or beer's label, and the app will immediately get to work to tell you how much of a match it will be to your tastes.
Another neat feature of the Next Glass app is its social aspect, since you can develop a network of friends and family members, and it will take everybody's tastes into consideration if you're looking to buy a new drink that will suit everyone.
Next Glass is data-driven and starts to develop a unique "taste profile" for you based off of your favorite beers and wines. To use the app to see how you might like a drink that's totally foreign to you, all you need to do is scan a wine or beer's label, and the app will immediately get to work to tell you how much of a match it will be to your tastes.
Another neat feature of the Next Glass app is its social aspect, since you can develop a network of friends and family members, and it will take everybody's tastes into consideration if you're looking to buy a new drink that will suit everyone.
Trend Themes
1. Data-driven Drinking - Opportunity for innovative apps to personalize drink recommendations based on user preferences and data analysis.
2. Label-scanning Technology - Potential for disruptive apps utilizing image recognition to quickly analyze beverage labels and provide personalized recommendations.
3. Social Drink Recommendation Networks - Opportunity to create platforms where users can connect with friends and family to share and receive personalized drink recommendations.
Industry Implications
1. Beverage Apps - Disruptive innovation opportunity for app developers to create personalized and data-driven apps for the beverage industry.
2. Technology and Image Recognition - Potential for disruptive innovation in image recognition technology to analyze and interpret beverage labels for customized recommendations.
3. Social Networking - Opportunity to leverage social networking platforms to connect users and create communities focused on sharing and receiving personalized drink recommendations.
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