The generation of gamers raised on Ms. Pac-Man and Pole Position is bonding with their kids through video games. A study by the Entertainment Software Association claims nearly 35% of parents play video games. 80% of those play games with their kids.
Websites like Gamerdad.com are encouraging parents to review and play games with their kids, and provide forums for gamer parents to share ideas with one another.
Implications - In today's society, many families are encountering weak or disconnected relationships with one another. Advancements in technology and hectic lifestyles may be the reason behind this. Companies who find innovative ways to utilize technology to provide relief from comparable issues will see very large returns.
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Segment: Neutral, 18-35
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Next Generation Parents Bond Through Video Games
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