State Farm's Next Door cafe is a new place for Chicago-area residents to seek advice on finance and insurance. The cafe is designed to be a pressure-free zone and comes complete with free WiFi. The spot also features a meeting room and a library, both of which can be used free of charge. The artisan coffee and delicious baked goods are sold for profit, however.
The purpose behind the Next Door cafe is to help the Illinois-based State Farm interact more with the community. Offering a relaxing place complete with free financial advice and coaching is a great way to win over the people around you and make new friends. With the world economy the way it is, don't be shocked to see this new trend of "freevertising" grow.
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Concept: Next Door Cafe
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Segment: Neutral, 18-55+
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