These Newspaper Advertisements Make Fun of Online Ads

By: Laura McQuarrie - Published: Mar 15, 2014 • References: & creativecriminals
In an increasingly digital world, it can be hard for newspaper advertisements to compete with online ad spaces. In defence of advertising the old school way, the Irish Daily Star put together a series of ads that attack social advertisements.

The Irish Daily Star ads take up a lot of space, even though they have very minimal text on them. Humorously, one of the ads notes that its message is 13 characters longer than an online ad typically is.

Another one of the witty ads mocks up a tweet of a company looking for a sales associate, but on running out of space, the message only gets as far as stating that it is "currently looking for an experienced sales ass," which is a pretty clever way to show that you'd get more space for type in a newspaper. Stats for Snarky Newspaper Print Ads Trending: Older & Average
Research: 2,780 clicks in 114 w
Interest: 1.4 minutes
Concept: "newspaper Advertisements"
Related: 85 examples / 65 photos
Segment: Males, 18-35
Comparison Set: 31 similar articles, including: brand influence infographics, custom-designed shopping bags, and social site ad infographics.