Big Improvements From 1st Gen
I have read a bunch of new Zune reviews and they boil down to these conclusions: The Zune 2.0 is a big improvement over the original in just about every way, but it's not going to have anybody tossing their iPods and running to Best Buy (or Wal-Mart, Amazon, or whatever). If you don't have an iPod and are in the market for a media player it's definitely worth checking out.
Implications - The market for updated and fresh products is especially important in the technological world. Consumers are always looking to get their hands on the latest products. Businesses can benefit with their frequent updates by providing additional products for their consumers while keeping them constantly connected and reliant on the company.