The New Zealand Powerade Challenge Tests Your Stamina

By: Vivian Lau - Published: Jun 26, 2012 • References: &
In this eight-week marketing campaign, the New Zealand Powerade Challenge calls on resident athletes to take part in the Olympic spirit while showing off their high-calibre performance to win some lucrative prizes.

Runners have the option of taking part in two different routes and upon registration will be given an RFID wristlet to track their progress and time along their preferred course. Winners will be displayed on a huge leader board for all to see. Runners may compete against times posted by Kiwi Olympians like gold medal triathlete Hamish Carter, who ran the course when it first opened. This event will surely be adrenaline-pumping for high-performing athletes who want to immerse themselves in competition with their athletic idols in the closest way possible.

The extravaganza will run until the end of July, just in time for the start of the London Games. Stats for Olympic Obstacle Course Campaigns Trending: Older & Chilly
Research: 1,708 clicks in 204 w
Interest: 3.7 minutes
Concept: New Zealand Powerade Challenge
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
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