90s Hip-Hop Fashion
New Yorker Brings Back B-Boy Style for S/S '09
Well, ready or not, fashion label New Yorker brings out the hip-hop and 90s street fashion vibe in their Spring/Summer 2009 ad campaign.
The campaign was photographed by Edzard Piltz and features models Cesar Cassier and Sam Way among others.
Implications - Bringing back old-school fashion greatly attracts the young urban demographic. Modern-day youth consumers enjoy vintage, retro and anything else that is unconventional. Businesses and designers should look into incorporating their future fashions and products to include vintage and music styling to entice the modern day young urban consumer.