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These Ads Show New York Lottery Winners Deep in Thought

By: Laura McQuarrie - Published: • References: nylottery.ny.gov & adsoftheworld
These ads feature New York Lottery winners thinking up the kind of funny little things that will fuel your thoughts when worrying about money is no longer what consumes a ton of your brain power.

The illustrated print ads show small thoughts where lotto winners are thinking up things like how much the word "bed" looks like the shape of an actual bed with a proper headboard and footboard, as well as why people don't say "chicken bird" when we do tend to say "tuna fish." The ads by DDB New York are serene, featuring these thinkers leisurely relaxing, driving and participating in recreational activities, since they've now got both time and the money to ponder these kinds of things for as long as they'd like. Stats for Pondering Lotto Winner Ads Trending: This Quarter & Hot
Traction: 1,921 clicks in 11 w
Interest: 0.5 minutes
Concept: "new York Lottery Winners"
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
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