The New York Lottery 'Pay Me' Campaign Features a Tattooing Dentist

By: Leslie Chen - Published: Aug 16, 2013 • References: ddb & adsoftheworld
Sometimes it can be hard to make ends meet, and the New York Lottery 'Pay Me' campaign seems to completely understand this constant dilemma.

Lotto advertisements usually aren't the most artistic creations, but this one from DDB in New York features some amazing artwork that captures the situation perfectly while giving off a fun and carefree attitude. Each of the ads feature a different profession, like a paramedic who doubles as an ice cream truck man and a dentist who gives a tooth cleaning while also tattooing his patient's leg. The ads are accompanied by the copy "Get an extra payday without the extra job."

Humorous and definitely relatable, the New York Lottery 'Pay Me' Campaign may make you want to enter the next big draw. Stats for Double Profession Ads Trending: Older & Mild
Research: 923 clicks in 144 w
Interest: 0.5 minutes
Concept: New York Lottery 'Pay Me'
Related: 47 examples / 36 photos
Segment: Neutral, 35-55
Comparison Set: 17 similar articles, including: femme fatale fashion ads, canned chef campaigns, and morbid children's safety ads.