This New Timepiece Caters to the Customer Through Design

By: Emilie Picillo - Published: Dec 19, 2013 • References: schofieldwatchcompany and coolhunting
Schofield Watch Company has recently released a new timepiece called the 'Blacklamp.' Designer Giles Ellis has taken his successful design and refined it so much that it makes one wonder what he's going to come up with next. The company values customer engagement; letting each client know exactly what they're buying before they reach for their wallet.

The company strives to move away from conventional business practices by sitting down with prospective customers. This method has proven to yield a 100% success rate, writing their emails on sturdy cards and inviting recipients for coffee to discuss orders.

It's a much more personal way of going about business, and the watch itself is a reflection of this idea; it's the sole embodiment of Ellis' creative vision.