H&M is Set to Launch the New Retailer Arket in Late Summer in London

By: Michael Hemsworth - Mar 30, 2017
References: highsnobiety
The majority of fashion brands are growing to incorporate a number of lifestyle products and services in order to satisfy growing consumer demand, so the new retailer Arket from H&M aims to target this cross-section within the market.

Arket is purported to be a retailer that will provide products for women, men and children as well as items specifically for the home. The brand will offer a house label as well as other products from outside brands in order to bring consumers a spot to shop that doesn't require going around from retailer to retailer.

The new retailer from H&M is specifically targeted towards the Millennial consumer as a way to merge high-end items with lower-end offerings to find a balance for shoppers.

Arket is set to launch in London in late summer.