This New Nautica Collection Was Made for Urban Outfitters with Lil Yachty

By: Riley von Niessen - Nov 4, 2016
References: urbanoutfitters & hypebeast
With 90s fashion coming back in a big way, a new Nautica series was made with the creative input of Atlanta rapper Lil Yachty.

In an effort to revive the retro styles, the brand makes use of vibrant washed-out color palettes and cuts that remain iconic to the time. Although the collection is small, with just seven pieces, the new Nautica and Lil Yachty collaboration is likely to be a success amongst the many consumers who he calls fans.

In order to promote the clothing that will be offered at select Urban Outfitters locations, photographer Daniel Shea lensed a lookbook to go along with it. The young rapper is pictured in the apparel to make his input clear and Daniel Shea uses complementary lighting to take his viewers back a few decades.