The New Museum is Selling Kickstarter Projects in Its Gift Shop

By: Laura McQuarrie - Apr 28, 2017
References: kickstarter & psfk
New York City's New Museum and crowdfunding platform Kickstarter are now collaborating on a project that is making it possible for the public to purchase a collection of innovative products that first got their start on Kickstarter straight from the museum's gift shop.

At the New Museum's brick-and-mortar and online gift shop, visitors may purchase everything from empowering action figures specifically designed for young girls to tools that make it possible to measure objects using one's own body. This collaboration with Kickstarter is helping to showcase the museum's examination of the ties between groundbreaking innovations, art and design.

Now more than ever, companies that exist first and foremost online are attempting to captivate new audiences by staging online-to-offline activations as a means of expanding their reach.