Rockstar

The New Marc Jacobs Beauty Stars Actress Jessica Lange

By: Farida Helmy - Published: • References: marcjacobsbeauty & fashiongonerogue
Looking chic and stunningly elegant, actress Jessica Lange is the face for the new Marc Jacobs Beauty campaign.

The 64-year-old Lange looks just as gorgeous in the new Marc Jacobs Beauty campaign as all the younger spokespersons before her. Taking over from pop princess Miley Cyrus, the 'American Horror Story' star is giving Marc Jacobs a more diverse look and is bound to garner the label a whole new roster of sophisticated clients.

Marc Jacobs has been working on adding more interesting people to its list of spokespersons -- the designer wants to expand his current branding strategies. The unexpected choice of a mature star like Lang makes things more interesting, especially in the beauty department which was always strongly leaning towards younger models and actresses.

Photographed by David Sims, the beautiful Lang does a great job and looks broody and opulent for the shoot. Stats for Pensive Mature Celeb Campaigns Trending: This Year & Mild
Traction: 780 clicks in 41 w
Interest: 1.2 minutes
Concept: New Marc Jacobs Beauty
Related: 98 examples / 75 photos
Segment: Females, 35-55+
Comparison Set: 36 similar articles, including: dreamily glamorous editorials, alluring fashionista tributes, and fabric-contrasted collections.