The New ISAIA Collection is Rich in Tradition

By: John Ibbitson - Published: Nov 9, 2011 • References: isaia.it
What do you get when you mix tartan with tarpon? A campaign for the new ISAIA collection, of course. The Neapolitan brand is well known for its modern take on traditional menswear. In its current offering, the label incorporates European heritage, utilizing classic plaid and wool materials, with contemporary tailoring and vibrant color combinations.

Well suited for dapper looks, ISAIA’s signature style has its own roots embedded in history as well; the brand originated in Naples in the 1950’s. ISAIA is for men who want to be noticed for their fashion sense and who are not afraid to wear clothing as a form of self-expression. Yet, the brand is undeniably masculine, sometimes sporty and always refined. For men swimming in style, the new ISAIA collection is available in select locations in Europe and at participating Harry Rosen stores in Canada.