These New Halo Top Ice Creams Have Oat Milk Over Coconut Milk
Michael Hemsworth — March 10, 2021 — Marketing
These new Halo Top ice creams are being launched by the brand in the UK to offer consumers an alternative way to indulge their sweet tooth that doesn't feature any dairy in the mix. The ice creams feature an oat milk base that will replace the coconut milk base that is presently used in the brands dairy-free products. The frozen treats come in two flavors including Caramel Chocolate Pretzel and Peanut Butter Chocolate Overload.
CMO of Halo Top International Ryan Bouton spoke on the new Halo Top ice creams saying, "We’re always working to improve our recipes behind the scenes. When we tried our new oat milk formula for our plant-based tubs, we immediately knew we had created a creamier, more indulgent texture our fans would really love. We are so excited for our fans to taste the two new flavours and enjoy another dairy-free and vegan-friendly alternative to our traditional dairy tubs.”
CMO of Halo Top International Ryan Bouton spoke on the new Halo Top ice creams saying, "We’re always working to improve our recipes behind the scenes. When we tried our new oat milk formula for our plant-based tubs, we immediately knew we had created a creamier, more indulgent texture our fans would really love. We are so excited for our fans to taste the two new flavours and enjoy another dairy-free and vegan-friendly alternative to our traditional dairy tubs.”
Trend Themes
1. Oat Milk Desserts - The trend of using oat milk as a dairy substitute in desserts is growing, providing opportunities for companies to innovate.
2. Indulgent Vegan Treats - The trend of creating vegan desserts that are just as indulgent as traditional dairy desserts is rising, giving businesses the chance to disrupt the industry.
3. Improved Dairy-free Formulas - The trend of creating improved dairy-free formulas is increasing, giving companies the opportunity to stay ahead of the curve by offering superior products to consumers.
Industry Implications
1. Plant-based Foods Industry - As the trend of plant-based foods grows, companies have an opportunity to create innovative, delicious plant-based desserts like Halo Top's new oat milk ice cream.
2. Dairy-free Dessert Industry - As the dairy-free dessert market expands, companies have the opportunity to create more indulgent and delicious dairy-free desserts that rival traditional dairy desserts.
3. Vegan-friendly Foods Industry - The vegan-friendly food market is expanding, providing an opportunity for companies to create innovative, delicious vegan desserts that satisfy consumer demand for indulgent treats without animal products.
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