New Era 'Crossing Borders' Hat is Unique Result of Overseas Collaboration
These countries are the only ones that house a flagship New Era store within their boarders, and the hat can only be bought at those stores. Check out more of the internationally-friendly New Era 'Crossing Boarders' cap at the link below.
Implications - Consumers enjoy products with geographical references because they satiate consumer desire for goods that accurately reflect their identity. Corporations looking to produce wares popular to a specific demographic may consider utilizing specific geographical references in order to influence consumer purchasing behavior.