New Era 'Crossing Borders' Hat is Unique Result of Overseas Collaboration

By: Brian G Randles - Published: Oct 10, 2009   Updated: Aug 3 2011 • References: neweracap & highsnobiety
New Era has collaborated with New York City's Amongst Friends to create the New Era 'Crossing Borders' fitted cap. The hat features the flags of the U.S., Canada, Germany, and England. 

These countries are the only ones that house a flagship New Era store within their boarders, and the hat can only be bought at those stores. Check out more of the internationally-friendly New Era 'Crossing Boarders' cap at the link below.

Implications - Consumers enjoy products with geographical references because they satiate consumer desire for goods that accurately reflect their identity. Corporations looking to produce wares popular to a specific demographic may consider utilizing specific geographical references in order to influence consumer purchasing behavior. Stats for Cross-Cultural Headwear Trending: Older & Chilly
Research: 3,621 clicks in 341 w
Interest: 4 minutes
Concept: Cross-Cultural Headwear
Related: 64 examples / 49 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: ridiculous derby hats, 70 outrageous hats, and 21 eccentric hats.