New Era has collaborated with New York City's Amongst Friends to create the New Era 'Crossing Borders' fitted cap. The hat features the flags of the U.S., Canada, Germany, and England.
These countries are the only ones that house a flagship New Era store within their boarders, and the hat can only be bought at those stores. Check out more of the internationally-friendly New Era 'Crossing Boarders' cap at the link below.
Implications - Consumers enjoy products with geographical references because they satiate consumer desire for goods that accurately reflect their identity. Corporations looking to produce wares popular to a specific demographic may consider utilizing specific geographical references in order to influence consumer purchasing behavior.
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