The New Era 59Fifty 'Gore-Tex' Cap Gears up for Tough Conditions

By: Matt Ho - Published: Aug 20, 2011 • References: neweracap & highsnobiety
With a series of releases involving Transformers and superheros, it's understandable why most would look at the New Era 59Fifty 'Gore-Tex' Cap and think little of it; however, there's more to this series than most would think.

What's the biggest problem people have with hats? It's the fact that most aren't exactly weather-friendly. Sure it keeps the head dry, but in that process there's some damage done. The New Era 59Fifty 'Gore-Tex' Cap uses gore-tex technology to ensure that the wearer stays dry and maintains a quality cap. The material is a high-performance textile that's been sealed in a solution for durable waterproof collection. With summer unfortunately coming to an end, New Era has picked the right time to release these caps that will withstand conditions during the colder season. Stats for Weather-Friendly Snapback Hats Trending: Older & Chilly
Research: 3,962 clicks in 249 w
Interest: 2.4 minutes
Concept: New Era 59Fifty 'Gore-Tex' Cap
Related: 72 examples / 55 photos
Segment: Females, 18-55+
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