The New England Aquarium Introduces 80 Flightless Birds

By: Luisa Amanda Gomes - Published: Jul 10, 2010 • References: & advertlover
The New England Aquarium has created quite the clever campaign to introduce its latest exhibit. With the help of advertising agency Mullen of Boston, the campaign introduces potential visitors to the funky personalities of their penguins -- similar to ‘Jersey Shore,’ only with less hair product and more feathers.

From penguins like Lillico, aptly called the ‘the diva,’ to Plum Pudding, the 'bad boy,’ there are many other penguin personalities to discover. The tagline reads, "80 penguins. 80 personalities. Get to know them all." Stats for Penguin Personality Campaigns Trending: Older & Average
Research: 6,982 clicks in 307 w
Interest: 4 minutes
Concept: New England Aquarium
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: 22 peculiar penguin innovations, anti-cute sites, and penguin sidekick shoots.