The New Bodega Collection Was Themed Around Local Outreach

By: Riley von Niessen - Jan 30, 2017
References: shop.bdgastore & hypebae
A new Bodega collection was released for the Spring/Summer 2017 season and was presented with a lookbook that makes its local focus clear to consumers.

As unisex styles make up the entirety of the new Bodega collection, a male and female muse pose alongside each other in similar styles, with a retro-looking laundromat functioning as their backdrop. The Boston-based label's name is emblazoned across the vast majority of the tees and long-sleeve crewnecks in bold lettering, whereas others feature a more minimal slogan, which states "Support Your Local."

With this, the streetwear brand makes its consideration of community outreach clear in its design process, which is enhanced by the casual nature of its candid lookbook.