This New BMW Sedan is Targeted Towards the Chinese Luxury Market

By: Rahul Kalvapalle - Jul 20, 2016
References: martinjetpack & gizmag
The 1 Series is a beautiful new BMW sedan that has been designed specifically taking into account the unique needs of the auto market in China, which is where the vehicle will solely be made available for purchase.

This particular vehicle is innovative in that it appears to prioritize comfort and luxury over driving dynamics. Indeed space is something that is of a premium in China, which is exactly why this new BMW sedan is designed to offer exactly that -- space and lots of it, particularly for passengers seated in the back. Indeed this four-door sedan is all about giving driver and passengers a roomy feel in the vehicle.

The BMW 1 Series is a great example of a vehicle being engineered and tailored to suit the needs of its target demographic.

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