Ben & Jerry's is Releasing a New Flavor of Beer with New Belgium

By: Mishal Omar - Jun 22, 2016
References: thrillist & refinery29
In a collaboration with New Belgium Brewing Company, the popular ice cream brand Ben & Jerry's is releasing a beer that is flavored like one of its most sought-after ice cream flavors.

The collaborators had previously created a 'Salted Caramel Brown Ale' and now they will release a 'Chocolate Chip Cookie Dough'-flavored ale. The unique beer flavor will likely be sweet and would make for an excellent gift for those who are obsessed with ice cream. In addition to coming out with a uncommonly flavored beer, the companies have decided to donate a portion of their profits to the climate change awareness group 'Protect Our Winters.'

By creating an ice cream beer flavor and simultaneously helping the environment, New Belgium and Ben & Jerry's partnership transforms the traditional concept of an ice cream float into an excellent business venture.