New Balance M575J 'Advantage Timber' Shoe Defies Flashy Design

By: Marissa Brassfield - Apr 3, 2009   Updated: Apr 1 2011
References: hypebeast
These New Balance M575J 'Advantage Timber' sneakers are designed for hunters and people who spend a ton of time in the great outdoors. They feature HD-printed Advantage Timber Realtree Hardwoods camouflage throughout the sneaker design for a trail-style shoe that will really mess with an animal's mind.

Implications - For some consumers, utility is the ultimate attractive quality. Products like this eschew flashy aesthetics in order to offer their consumers exactly what they need without extra flair. A company would really have to know what their customers want in a product in order to create product like this, and it just goes to show you how important that understanding is regardless of what industry you're in.