The New Addition Elle Line Was Made with Model Ashley Graham
Riley von Niessen — July 6, 2017 — Fashion
References: additionelle & hypebae
Ashley Graham, a well-renowned model and spokesperson for the body positive movement, recently collaborated on the new Addition Elle collection, which features a wide range of sizes.
As the new Addition Elle and Ashley Graham collection has sizes that go from "X to 3X" and from "36DD to 42G/H," women of all sizes can find flattering lingerie that fits them perfectly. Unlike many brands that offer such sizes, Addition Elle and Ashley Graham's collection boasts comfortable delicate designs that make use of lace and diverse ranges of color.
In order to promote the collection, Ashley Graham posed in the different styles for a stylized editorial. All of the garments that are shown in the editorial are currently available from Addition Elle.
As the new Addition Elle and Ashley Graham collection has sizes that go from "X to 3X" and from "36DD to 42G/H," women of all sizes can find flattering lingerie that fits them perfectly. Unlike many brands that offer such sizes, Addition Elle and Ashley Graham's collection boasts comfortable delicate designs that make use of lace and diverse ranges of color.
In order to promote the collection, Ashley Graham posed in the different styles for a stylized editorial. All of the garments that are shown in the editorial are currently available from Addition Elle.
Trend Themes
1. Body Positive Lingerie - Disruptive innovation opportunity: Create lingerie lines that cater to diverse body sizes and promote body positivity.
2. Inclusive Fashion Collaboration - Disruptive innovation opportunity: Collaborate with body positive advocates and designers to create inclusive fashion collections for all sizes.
3. Size-inclusive Marketing Campaigns - Disruptive innovation opportunity: Develop marketing campaigns that showcase diverse body sizes and promote inclusivity in the fashion industry.
Industry Implications
1. Lingerie - Disruptive innovation opportunity: Design lingerie for a wide range of body sizes and promote body positivity.
2. Fashion - Disruptive innovation opportunity: Partner with inclusive brands and designers to create fashion lines that cater to diverse body sizes.
3. Marketing - Disruptive innovation opportunity: Create marketing strategies that challenge the traditional beauty standards and highlight the beauty of all body sizes.
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