The Dating Site Preys on Singles in Laundromats

By: Meghan Young - Published: Jul 7, 2010 • References: & psfk
People are like single socks, just waiting for the day they find their other half--the Dating Site has decided to capitalize on this metaphor through a clever guerrilla marketing tactic.

The Dating Site is the brainchild of Heye & Partner GmbH; they have strategically placed lonesome socks in laundromats to be discovered by potential singles in order to lure them to the site.

I guess it's not so surprising, being able to relate to an inanimate object. I mean, Ikea certainly struck chords in hearts around the world with its commercials. With the tag line "Also Single?," the Dating Site is sure to attract some new, hopeful clientele. Stats for Guerrilla Sock Ads Trending: Older & Average
Research: 2,717 clicks in 306 w
Interest: 3 minutes
Concept: Neu De Dating Site
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: 68 examples of guerrilla marketing, guerrilla art galleries, and matchbox taxi cabs.