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Online Dating Beauty Upgrades

Neu.de Campaign

— April 26, 2008 — Pop Culture
What if I told you you that you can have your girlfriend's breasts easily enlarged without surgery? Nice, huh? And you girls can have your boyfriend lose weight within 5 days, and get his lost hair back as well!

Well, that's what the new ad campaign for neu.de, a german dating site, promises you. The print ads which were done by Saatchi & Saatchi, Frankfurt, show you before and after pictures of people with "upgraded" partners.

It's funny and witty, and I love their before-after style. The look on that guy's face with enhanced GF boobage is priceless!
Trend Themes
1. Digital Body Enhancement - Opportunities for companies who create accessible and affordable beauty enhancing technologies to capitalize on increasing demand for physical perfection.
2. Humorous Advertising - Potential for companies to incorporate witty and humorous marketing campaigns to increase brand awareness in saturated markets.
3. Online Dating Innovations - Possibilities for online dating platforms to introduce unique features to stand out and attract new users.
Industry Implications
1. Beauty Technology - Companies specializing in non-invasive beauty treatments may benefit from incorporating digital enhancements to their services.
2. Marketing and Advertising - Agencies that specialize in creating humorous advertisements for their clients have an opportunity to tap into a growing market.
3. Online Dating - Online dating sites and apps can develop additional features, such as digital body enhancements, to differentiate from competitors and attract more users.
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