Make something mandatory and chances are the design is going to be worse than child-like. It will be ugly.
Nestt wants to change that. They have returned the child to the egg, something many mothers wish they could do on command. The design on the Nestt Egg Carseat is a charming solution to a federally imposed mandate.
Cute and secure.
Implications - In a society that is becoming increasingly obsessed with being different or original, products that provide a new spin on an old standby can benefit from hip, young parents who want to make their kid 'cooler' than they were when they were growing up. Products that blend the concepts of safety and fashion have the ability to create a stylish (and secure) new pattern.
Stats for Kid Safety Pod
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Interest: 1.7 minutes
Concept: Kid Safety Pod
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Segment: Neutral, 18-35
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Kid Safety Pod
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