Erik Olofson is the owner of Big Cozy Books, a company that creates book-themed furniture.
The nerdy but creative furniture designs are aimed toward commercial and public uses such as businesses, libraries, offices, reception areas, etc.
They claim that their passion for reading and books is at the heart of every design.
Implications - Despite the growing popularity and proliferation of digital books and online publications, many consumers still hold the traditional printed book dear to their hearts. Designers offering book-themed products, and marketers using the traditional book as a theme in their campaigns, would appeal to those consumers who still have an appreciation for classic printed novels and traditional literary publications.
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