The Neon Wetsuits Creates Design-Centric Made-to-Order Apparel
Meghan Young — October 1, 2013 — Lifestyle
References: neonwetsuits & coolhunting
Without compromising form or function, the Neon Wetsuits creates made-to-order surfing apparel that reflects modern surfer's love of fashion, design and everything in between. With a focus on clean lines, bright colors and great fits, people won't be admiring just the talent on the waves, but what the surfer is wearing as well. That might seem backwards to some, but Neon Wetsuits knows just how much importance is given to first impression these days.
Based out of the Cornish coast of England, United Kingdom, the Neon Wetsuits studio was founded by one Elsie, who wanted to break from the norm for the love of surfing, design and colour. Catering to both men and women, the gear is particularly useful for late summer and warm water use.
Based out of the Cornish coast of England, United Kingdom, the Neon Wetsuits studio was founded by one Elsie, who wanted to break from the norm for the love of surfing, design and colour. Catering to both men and women, the gear is particularly useful for late summer and warm water use.
Trend Themes
1. Made-to-order Surfing Apparel - The trend of made-to-order surfing apparel reflects a modern surfer's love of fashion and design, presenting an opportunity for customization and personalization in the industry.
2. Design-centric Surfing Gear - The trend of design-centric surfing gear emphasizes the importance of aesthetics in addition to functionality, creating opportunities for innovative designs and collaborations.
3. Fashionable Surfing Accessories - The trend of fashionable surfing accessories recognizes the desire of surfers to showcase their personal style, opening doors for creative and stylish accessories in the industry.
Industry Implications
1. Surfing Apparel Manufacturing - The surfing apparel manufacturing industry can explore disruptive innovations by incorporating made-to-order options and design-centric approaches to tap into the modern surfer's demand for personalized, stylish gear.
2. Fashion and Design Collaboration - The fashion and design industries can collaborate with surfing gear manufacturers to create unique, design-centric surfwear that combines functionality with high-fashion aesthetics.
3. Surfing Accessories Design - The surfing accessories design industry has an opportunity to develop fashionable and customized accessories that allow surfers to express their personal style and enhance their overall surfing experience.
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