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Neon Love Words

Jung Lee Professes Her Feelings in a Heart-Wrenchingly Artistic Way

— March 7, 2016 — Art & Design
There is something ephemeral about these neon love words. Lighted up seemingly impossibly in the middle of forests and fields, they relay desperate messages of love. Overall, they appear to deal with a recent breakup or perhaps an unrequited love. One of them simply reads, "Why," while another one reads, "Have you ever loved me."

Created by Korean artist Jung Lee, who studied at the Royal College of Art, the neon love words are impressive since they relay emotion in her second language. Fubiz writes, "She decides to take these words far from their context, to confront them with the empty and foggy spaces, so that they can take a new sense, be reborn in a way." This way, they are truly reflective.
Trend Themes
1. Emotional Art Installations - Opportunity for artists to create installations that evoke strong emotional responses and resonate with people on a personal level, using various mediums including neon lights.
2. Language as a Form of Art - Opportunity for artists to experiment with using language as a primary medium for art, and explore how words can be interpreted and used in different contexts to convey unique meanings.
3. Transforming Public Spaces - Opportunity for city planners and public art programs to transform empty or drab public spaces into emotional and engaging installations that spark conversation and connection amongst the community.
Industry Implications
1. Art and Design - Artists can leverage emotional art installations to create unique and memorable experiences that engage their audience on a personal level.
2. Event Planning - Event planners can use language and neon installations to create immersive experiences that draw attention and engage event attendees emotionally.
3. Urban Planning and Development - Urban planners and developers can work with artists to transform public spaces and create emotional connections within communities, driving economic development and social engagement.
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