The Neon Alley Street Party lit up the streets of Pueblo, Colorado
Katherine Pendrill — October 13, 2016 — Art & Design
References: puebloneonalley & westword
Last month, the town of Pueblo, Colorado, was illuminated during the Neon Alley Street Party. While the town has always been known for its unique collection of phosphorescent signage, the party gave residents and visitors a chance to use the glow of the lights as the perfect backdrop for a street festival.
The Neon Alley Street Party took place on September 22nd, in one of Pueblo's alleyways. Under an eclectic collection of vintage signs ranging from iconic local pieces to memorabilia from across the country, guests enjoyed snacks, cocktails and live music. The party was meant to kick off a year-long installation created by a man named Joseph Koncilja. As Koncilja explains, the neon-clad alleyway is the "greatest assembly of neon art west of Times Square and east of Las Vegas."
The Neon Alley Street Party took place on September 22nd, in one of Pueblo's alleyways. Under an eclectic collection of vintage signs ranging from iconic local pieces to memorabilia from across the country, guests enjoyed snacks, cocktails and live music. The party was meant to kick off a year-long installation created by a man named Joseph Koncilja. As Koncilja explains, the neon-clad alleyway is the "greatest assembly of neon art west of Times Square and east of Las Vegas."
Trend Themes
1. Neon Art - The resurgence of neon signage as an art form, particularly for use in public spaces, presents an opportunity for artists, architects, and city planners to bring a unique vibrancy to urban settings.
2. Neon-themed Entertainment - The emerging trend of neon-themed events and festivals presents an opportunity for event planners, food vendors, musicians, and performers to create immersive experiences that engage the senses and draw in crowds.
3. Retro Aesthetic - The popularity of neon signage and vintage design elements in modern culture presents an opportunity for designers, marketers, and businesses to take advantage of the nostalgia factor and create products and campaigns that appeal to consumers seeking a connection with the past.
Industry Implications
1. Event Planning - The trend of neon-themed events and festivals presents an opportunity for event planners to differentiate themselves by incorporating neon signage and activating underutilized spaces, such as alleyways.
2. Hospitality - Neon-themed bars, restaurants, and hotels offer an opportunity for hospitality businesses to create Instagram-worthy experiences that attract younger audiences and set themselves apart from competitors.
3. Public Art and City Planning - The resurgence of neon art presents an opportunity for city planners and public art organizations to enhance public spaces with vibrant, eye-catching installations and incorporate local history and culture into the design.
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