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Rappers as Car Reps Edit
Nelly for Ford at SEMA


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Rappers as Car Reps
Nelly for Ford at SEMA
Rappers as Car Reps - Nelly for Ford at SEMA (GALLERY) 2
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Rappers as Car Reps - Nelly for Ford at SEMA (GALLERY) 8

Rappers as Car Reps - Nelly for Ford at SEMA (GALLERY)
Nelly for Ford at SEMA
Published: Nov 4, 08
Views: 3,295

Of the twelve different iterations of the Ford Flex that are being shown at SEMA this year, one of the most prominent features rapper Nelly as its spokesperson.

Ford enlisted Nelly to create his personalized Flex especially for SEMA—a wise move, considering rappers are infamous for customizing their cars and Nelly in particular has customized his teeth with diamond-encrusted gold grills. His design was made into reality by Catalyst Industrial Marketing.

Nelly’s SEMA Ford Flex is in a personally-selected shade of blue and has a white roof, 22-inch wheels and an exhaust system. Inside, Tuscany leather interior complements Katzkin seats, and blue stitching matches the car’s exterior color. All interior trim matches the car’s rooftop art applique, and wireless Internet keeps Nelly connected while driving.

Ford is pushing the customization angle of the Flex, with Funkmaster Flex delivering some well-rehearsed lines regarding this aspect of the Ford Flex. "This vehicle is one where you can be hot coming off the dealership lot - which is a plus, but when you know that you can customize it afterwards and turn a car that's a 10 into a 20 - that's super hot." (motorauthority)

References:  fordvehicles, motorauthority

Filed In:  autos branding marketing media pop culture publicity stunts






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Rappers as Car Reps