Superstar

A & F's Gilly Hicks Nudevertising

By: Going Like Sixty - Published: Mar 13, 2008   Updated: Jun 14 2011 • References: luxist
Even after all the flack they've received for their controversial nudevertising, Abercrombie & Fitch isn't backing away from using skin to sell clothes.

Their Gilly Hicks lingerie stores have a topless young thing frolicking on the beach in a web video. If customers are offended by such advertising, it's not showing up on the bottom line. Profits are titillatingly higher compared to a year ago.

Implications - One of the best ways a company can create lasting brand awareness is by investing in a highly sexualized ad campaign. This draws interest from fans of the company, the media, and critics. Regardless of the kind of attention, sexually charged advertising generates brand recognition and interest.