A & F's Gilly Hicks Nudevertising

By: Going Like Sixty - Published: Mar 13, 2008   Updated: Jun 14 2011 • References: luxist
Even after all the flack they've received for their controversial nudevertising, Abercrombie & Fitch isn't backing away from using skin to sell clothes.

Their Gilly Hicks lingerie stores have a topless young thing frolicking on the beach in a web video. If customers are offended by such advertising, it's not showing up on the bottom line. Profits are titillatingly higher compared to a year ago.

Implications - One of the best ways a company can create lasting brand awareness is by investing in a highly sexualized ad campaign. This draws interest from fans of the company, the media, and critics. Regardless of the kind of attention, sexually charged advertising generates brand recognition and interest. Stats for Clothless Fashion Ads Trending: Older & Buzzing
Research: 85,610 clicks in 427 w
Interest: 4 minutes
Concept: Clothless Fashion Ads
Related: 51 examples / 39 photos
Segment: Neutral, 35-55
Comparison Set: 19 similar articles, including: african architectural exhibits, flexible smartphone screens, and parental restriction subscription services.