Glamorously Geeky Peripherals
Bring Some Luxury to Surfing with the Neiman Marcus Crystal Mouse
Not only is the mouse glamorous but it allows for convenient packing and storage. The Neiman Marcus Crystal Mouse is covered in clear, green and pink crystals and boasts the ability to fold in half; making it flirty and functional at the same time.
Perfect for those who desire some glamour while they're geeking, the mouse is an ideally portable piece of computer luxury.
Implications - Consumers are looking to inject a bit of luxury into their lives. Products that offer an elite element are appealing to those shoppers who desire a feeling of exclusivity. Coming out with more everyday items containing an aspect of prestige could help a company grow its brand.