Statuesque, glamorous and sophisticated, the Neiman Marcus 2011 ad campaign is everything a fashion label could want when it comes to advertising its new line. I especially like how the dynamic shifts from image to image. First, it's a minimalist backdrop with the fashion taking over completely and then it turns into a home-like setting where a story seems to be told. The common thread present throughout the entire shoot is the dramatic lighting and mysterious atmosphere.
Photographed by Joshua Jordan, the Neiman Marcus 2011 ad campaign stars Doutzen Kroes, who encapsulates everything that this brand seems to represent. The line itself is subtle yet colorful, with pleats being the prevalent design detail. Overall, this is a collection perfect for evenings out and days spent at the office.
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Concept: Neiman Marcus 2011
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: elegantly leggy campaigns, breezy beach campaigns, and brooding supermodel shoots.
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