Neil Barrett Strips Out Button-Up Looks
Unlike any other striped shirts, these Neil Barrett button-ups look like they're being censored although there's nothing in the background to conceal. One in white and the other in blue, the black stripe print gives off a very nice contrasting look.
Implications - Youth consumers have a strong desire to stand out from the crowd. This stems from a yearning to express their individual, unique and special qualities. Companies ought to think about this mentality prior to pitching products or ads at this demographic if they hope to nurture a sustained connection.