The Need Supply Co. Spring 2012 Lookbook is Eccentrically Athletic

By: Meghan Young - Published: Apr 7, 2012 • References: needsupply & hypebeast
The obsession with sport-inspired fashion has challenged photographers to showcase them in fresh ways, the Need Supply Co. Spring 2012 lookbook succeeds in that regard. Honing in on the Virginia-based retailer's heritage and sporting traditions, this classy catalog goes back to school.

Based around college sports and events, the Need Supply Co. Spring 2012 lookbook features snapshots of fencing duals, boche ball games, tennis matches, track and field competitions and more. With a 'Royal Tenenbaum' vibe, the images have an eccentric rich kid element to them. Nevertheless, the models in each shot are taking themselves very seriously.

The Need Supply Co. Spring 2012 lookbook showcases such fashion brands as Fred Perry, Common Projects and Soulland. Impressively produced in-house, the theme will entice many new and old customers. Stats for Quirky College Sport Catalogs Trending: Older & Average
Research: 7,137 clicks in 216 w
Interest: 4 minutes
Concept: Need Supply Co Spring 2012
Related: 124 examples / 95 photos
Segment: Neutral, 18-55
Comparison Set: 45 similar articles, including: native-inspired lookbooks, blondtourage skatepark pictorials, and frat boy party pictorials.