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Copywriting Conundrums Edit
Gaviscon Ad Released With Unintentional Double-Entendre

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Copywriting Conundrums
Gaviscon Ad Released With Unintentional Double-Entendre
Copywriting Conundrums - Gaviscon Ad Released With Unintentional Double-Entendre (GALLERY) 2
Copywriting Conundrums - Gaviscon Ad Released With Unintentional Double-Entendre (GALLERY) 3
Copywriting Conundrums - Gaviscon Ad Released With Unintentional Double-Entendre (GALLERY) 4
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Copywriting Conundrums - Gaviscon Ad Released With Unintentional Double-Entendre (GALLERY)
Gaviscon Ad Released With Unintentional Double-Entendre
 Published: May 5, 09
Comments: 3 Views: 12,102

What happens when you outsource your copywriting to a country where English isn’t the first language? You get classics like this from Gaviscon, an antacid treatment for digestive problems: “It’s like a fireman came in your mouth.”

Add the perfect illustration of a fireman shooting their milky substance and it works. I’ve re-arranged the order of the photos for even more fun.

References:  mediabistro

Filed In:  branding,  marketing,  print






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Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Copywriting Conundrums or comment about Gaviscon Ad Released With Unintentional Double-Entendre.

Favorited by Marissa Brassfield on May 5, 09
Marissa Brassfield on May 5, 09  3,575 Trends   4,227 Comments
Oh my god, this is the best thing ever. Sixty, you rock!!
Marissa Brassfield on May 5, 09  3,575 Trends   4,227 Comments 0
Jeremy Gutsche on May 5, 09  1,699 Trends   2,642 Comments
Classy. In Hong Kong I saw quite a few of these gems.
Jeremy Gutsche on May 5, 09  1,699 Trends   2,642 Comments 0
Nika Kubiak on May 5, 09  221 Trends   175 Comments
This is the best thing I've seen today. Thanx Sixty, you made my day :)
Nika Kubiak on May 5, 09  221 Trends   175 Comments 0


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Copywriting Conundrums