Gaviscon Ad Released With Unintentional Double-Entendre
Add the perfect illustration of a fireman shooting their milky substance and it works. I've re-arranged the order of the photos for even more fun.
Implications - Advertisement campaigns that are seen using sexual innuendos (whether it is intentional or not) manage to gain free publicity. Advertisements such as the Gaviscon commercial have proven memorability in recall and also have a greater chance at going viral via social media tools such as Facebook and Twitter.