What I particularly like about the business model that Ned Corbett-Winder has implemented is that it offers customers a great amount of variety and excitement; customers never know what they are going to receive. This is a fantastic idea.
Implications - The digital revolution has made consumers nostalgic for tangible objects. Ned Corbett-Winder's company draws upon this sentiment by providing gifts delivered by post. Companies should draw from this example by how consumers value real objects.