Ned Corbett-Winder has created a truly phenomenal business model that plays on both nostalgia for real world objects and the excitement that goes with receiving something in the mail. The company NOTANOTHERBILL offers its customers a different creative gift every month.
What I particularly like about the business model that Ned Corbett-Winder has implemented is that it offers customers a great amount of variety and excitement; customers never know what they are going to receive. This is a fantastic idea.
Implications - The digital revolution has made consumers nostalgic for tangible objects. Ned Corbett-Winder's company draws upon this sentiment by providing gifts delivered by post. Companies should draw from this example by how consumers value real objects.
Stats for Marvelous Monthly Art Gifts
Trending: Older & Mild
Research: 566 clicks in 250 w
Interest: 2 minutes
Concept: Ned Corbett-Winder
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: accordion confection presentation, office supply sculptures, and poop-plopping robots.
Marvelous Monthly Art Gifts
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