The NBA Makes its First Mark in the Beauty Industry
Francesca Mercurio — October 12, 2021 — Fashion
References: wwd
The NBA is venturing into new territory with the launch of its first-ever beauty collection. In partnership with ColourPop, the sports giant is launching a beauty collection inspired by six of its teams - the Boston Celtics, the Chicago Bulls, the Dallas Mavericks, the Golden State Warriors, the Miami Heat, and the Los Angeles Lakers.
The collection features six eyeshadow palettes, all of which pay homage to a particular team. The palettes are inspired by the team's unique colors and packaged with the specific team. In addition, each team collection comes complete with a gel liner, a glitter pot, and stickers.
This product launch marks the NBA's first venture into the beauty world and ColourPop's first collaboration with a sports company. The collection will launch on October 15 and will retail from USD 7 to 63.
Image Credit: ColourPop x NBA
The collection features six eyeshadow palettes, all of which pay homage to a particular team. The palettes are inspired by the team's unique colors and packaged with the specific team. In addition, each team collection comes complete with a gel liner, a glitter pot, and stickers.
This product launch marks the NBA's first venture into the beauty world and ColourPop's first collaboration with a sports company. The collection will launch on October 15 and will retail from USD 7 to 63.
Image Credit: ColourPop x NBA
Trend Themes
1. Sports-inspired Beauty Collections - The launch of the NBA beauty collection with ColourPop paves the way for other sports organizations to create their own beauty lines to engage with a broader audience and promote their team.
2. Collaborations Between Unlikely Industries - The collaboration between a beauty company and a sports company demonstrates the value of cross-industry partnerships to create unique products to market to a new audience.
3. Niche Market Products - The NBA beauty collection sets an example for companies to create products with a specific target audience in mind to cater to specific communities and reach untapped markets.
Industry Implications
1. Sports - Sports organizations can innovate and create new revenue streams by expanding into the beauty and personal care industry.
2. Beauty - The launch of the NBA beauty collection demonstrates the potential for beauty companies to expand into niche markets and collaborate with other industries to create unique and innovative products.
3. Marketing and Advertising - The NBA beauty collection illustrates the importance of effective marketing strategies and the impact of collaborations in creating buzz and promoting products across industries.
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