This Nature Conservancy Campaign Uses Controversy to Attract Attention
Sarah St.Jules — August 1, 2013 — Marketing
References: nature.org & adweek
The delicate nature of our world has become a hot topic in the last decade and people are trying to find ways to go green, and this Nature Conservancy campaign uses a controversial format in order to bring attention to this topic.
This ad appears to be expecting viewers to pick a side: Loggers or Forests? Fisherman or Fish? Many people would be offended by this black and white view of the subject, however, that is not what the Nature Conservancy actually means. The website you are directed to, from the ad campaign, demonstrates the ability to have a balance within our environment. Their website instructs that a working economy and a positive approach to taking care of our world will create that balance. This Nature Conservancy campaign is the perfect way to demonstrate that not everything is what it seems.
This ad appears to be expecting viewers to pick a side: Loggers or Forests? Fisherman or Fish? Many people would be offended by this black and white view of the subject, however, that is not what the Nature Conservancy actually means. The website you are directed to, from the ad campaign, demonstrates the ability to have a balance within our environment. Their website instructs that a working economy and a positive approach to taking care of our world will create that balance. This Nature Conservancy campaign is the perfect way to demonstrate that not everything is what it seems.
Trend Themes
1. Controversial Advertising - Controversial advertising campaigns that use controversy to attract attention and create a balanced conversation.
2. Balanced Environment - Policies and campaigns aimed at creating a balance between the environment and economy.
3. Green Living - Increased interest, promotion, and practice of green living across the globe.
Industry Implications
1. Advertising - Innovations in creating advertising campaigns that use controversy as a means of attracting attention.
2. Conservation - Innovations in creating policies and campaigns that promote and encourage a balance between the environment and economy.
3. Sustainability - Innovations in creating products and services that promote and incentivize green living and sustainable practices.
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